E-Commerce Unit Economics (DE & EU/UK) · EU / UK / US Multi-Currency🇩🇪 Auf Deutsch wechseln
Profit per Order Calculator (incl. Return Rate & Return Handling Costs)
Returned orders wipe out revenue while doubling logistics costs. Calculate your exact Contribution Margin and real Break-Even ROAS after returns.
Order Unit Economics (incl. Returns)Contribution Margin II / III
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True Net Profit per Dispatched Order
€13.43
Net Profit Margin: 22.1 % · Contribution Margin (pre-Ads): €35.43
Effective Net Revenue
€60.82
Return Cost Burden / Order
− €1.17
True Break-Even ROAS
2.51x
Current ROAS
4.05x
Methodology & European VAT Accounting
- Why US ROAS Calculators Fail in Europe: In the EU, UK, and Switzerland, consumer prices include VAT (19%–25% or 8.1%). Ad Managers (Meta, Google, TikTok) report ROAS based on gross order value, while your actual margin comes from net revenue.
- True Contribution Margin: We strip out VAT first, then deduct landed COGS, outbound shipping/fulfillment, payment processing fees (Stripe, PayPal, Klarna), and return handling costs.
Privacy & Data Policy
This calculator runs 100% on your inputs without storing your business metrics in any database. Quick-select presets (EUR, GBP, CHF, USD, VAT rates, and Stripe/PayPal standard rates) are provided for convenience and can be overridden at any time.